How do you raise a bunch of cash for a good man, running a great foundation, supporting the oft-forgotten cause of urban disadvantage? David McDonald and I chose to do it through song. A Kanye West song, specifically.
Over the months of April and May 2014, Father Bob Maguire took the the airwaves and Twitter to promote the first single from his upcoming album Father Song Sings for a Million.
The 79-year old Catholic priest won the news cycle over the Easter weekend, resulting in a flood of good will in the form of album pre-orders. We left the tracklisting to Bob's fans, and encouraged them to make song suggestions with the hashtag #songsforbob.
The outcome was a windfall of over $70,000 for the Father Bob Maguire Foundation, and proof that Bob's got some gangsta in him yet.