Studying for the university entrance exams is stressful enough without the extra worry of having to decide which university to apply for.
To cut through to students at a time when they’re focussed on their studies, RMIT took a novel approach... and created a font.
Sans Forgetica is a typeface that has been designed using principles of cognitive psychology to enhance memory retention.
How it works
The font works by utilising a principle known as ‘desirable difficulty’, whereby uncommon design elements in the font’s design slow the reading process, activating deeper cognitive engagement.