Sans Forgetica


Studying for the university entrance exams is stressful enough without the extra worry of having to decide which university to apply for.

To cut through to students at a time when they’re focussed on their studies, RMIT took a novel approach... and created a font.

Sans Forgetica is a typeface that has been designed using principles of cognitive psychology to enhance memory retention.


How it works

The font works by utilising a principle known as ‘desirable difficulty’, whereby uncommon design elements in the font’s design slow the reading process, activating deeper cognitive engagement.

Sans Forgetica was designed by RMIT lecturer in typography Stephen Banham under the guidance of Dr Janneke Blijlevens and Dr Jo Peryman (nee Laban) from the RMIT Behavioural Business Lab.

It’s available to download for free from the Sans Forgetica website, and as a Chrome browser extension.