The Look

We all know that using your phone while driving is dangerous, but we give less thought to the hazards of texting, tweeting and snapping while walking our streets. But the danger is real – in 2015 alone, 32 pedestrians lost their lives in Victoria. 

To bring attention to the dangers of pedestrian distraction, we appealed to Victorians' vanity, and encouraged them to be mindful of their 'look' around roads and pedestrian crossings.

Road safety has never looked so good.