This Bike Has MS


Multiple sclerosis is an invisible condition of the central nervous system. Those who live with it face each day with symptoms that are unpredictable and often debilitating. Because the disease and its effects are largely unseen, explaining it to others can be extremely difficult.

To help people understand what it's like to live with MS, Grey CCO Michael Knox tasked Joash Tham and myself to build a bike with MS. The result was a truly terrible ride. Its wheels are heavy, its frame twisted and its handlebars numb to press. Ride this bike, and you'll feel what it's like to live with multiple sclerosis. 

This Bike Has MS website

This Bike Has MS website