For ten years, the Vanessa fleet – an initiative of the Transport Accident Commission – had been criss-crossing Victoria, visiting music festivals and community events to engage with young people and prove that partying and road safety can be best friends.
Vanessa was born a beautiful shade of orange, but by 2015, fashion had changed, and so too had TAC's core messaging. We needed to create a new look for Vanessa that would update her appeal to young people while also representing TAC's new Towards Zero vision.
To do this, we called on Vanessa's good-looking fan base to send us their shiniest selfies, and asked illustrator Oslo Davis to sketch them right onto the Vanessa fleet themselves. In doing so, hundreds of Victorian young people pledged to look after themselves, and their mates, on the roads.